Loop Marketing
HubSpot's playbook for the AI era: Express, Tailor, Amplify, Evolve. The grounding course before the Peerfold Loop practitioner credential.
- 11 lessons
- A certificate on completion
What you will be able to do
- Recite the four Loop stages in order and explain why the linear funnel leaks.
- Map each stage to real HubSpot work: brand definition, personalization, AEO, and iteration.
- Plan your first Loop campaign, starting at the stage where you have a hole.
Course outline
3 chapters · 11 lessonsThe shift2 lessons
The four stages in practice4 lessons
- The personalization pyramidLesson
- New town squares and AEOLesson
- The hybrid GTM teamLesson
- HubSpot, ChatGPT, GeminiLesson
Run the loop5 lessons
What you come away with
Certificate of completionYour nameLoop Marketing
Shareable and verifiable by employers
Verify a certificateInstructor
Remington Begg
CEO, Impulse Creative. Co-founder, Peerfold.
HubSpot partner since 2012. This course teaches HubSpot's Loop in HubSpot's language, so the practitioner course can build on it.
Common questions
Do I need this before The Peerfold Loop?
HubSpot users who cannot yet recite Express, Tailor, Amplify, Evolve in order should take this first. Everyone else may skip it.
Is this HubSpot's official Loop certification?
No. It is a grounding course in HubSpot's framework, taught by a HubSpot partner. HubSpot's own material is linked in the final lesson.
Does Loop Marketing replace inbound?
No. Inbound is the why. Loop is the how. The funnel was the old shape of the how.
How long does it take?
About 90 minutes of lessons plus a 12-question quiz.