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Inbound Marketing Strategy Needs a Curriculum Now
Buyers now touch ten to twenty channels before they talk to sales. An inbound marketing strategy that still compounds needs a spine every channel can draw from, and the best spine is a curriculum.
Peerfold Updates
Posts by Remington Begg
The Customer Journey Stages Nobody Maps
Most customer journey stages describe what happens to a buyer, not what the buyer learns. Add the inner journey, Learn, Certify, Champion and Connect, and your journey analytics start to explain outcomes.
Your B2B Content Strategy Should Be a Course
A keyword-first calendar gives buyers fifty answers and no argument. Publish your playbook as a course, and make every other piece a door into it.
Certified Density: The Customer Success KPI Your Dashboard Does Not Track
Two accounts with the same health score can have very different futures. Certified density, the count of credentialed practitioners per account, tells you which one will expand.
Customer Education Strategy: What Fourteen Years of HubSpot Academy Teaches
Impulse Creative became a HubSpot partner the year HubSpot Academy started. Four lessons from watching the best customer education program in software from the inside.