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Inbound Marketing Strategy Needs a Curriculum Now
Buyers now touch ten to twenty channels before they talk to sales. An inbound marketing strategy that still compounds needs a spine every channel can draw from, and the best spine is a curriculum.
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Posts tagged Learn
The Customer Journey Stages Nobody Maps
Most customer journey stages describe what happens to a buyer, not what the buyer learns. Add the inner journey, Learn, Certify, Champion and Connect, and your journey analytics start to explain outcomes.
Your B2B Content Strategy Should Be a Course
A keyword-first calendar gives buyers fifty answers and no argument. Publish your playbook as a course, and make every other piece a door into it.